HPA turns the marketing spend of health and wellness businesses in Malaysia into patients who book, show up, say yes to treatment, and come back.
HPA calls this Revenue Operations. Each month the owner sees how much revenue the marketing brought in, from the clinic's own appointment and payment records.
HPA works with dental and other health and wellness businesses.
What HPA runs for a clinic
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Marketing
Brings in new enquiries through Meta and Google ads, search results, and the clinic's website.
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Booking
Turns enquiries into appointments and sends reminders so patients show up.
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Treatment
Gives the clinic team ready-to-run scripts for explaining treatment plans and follows up with patients after consultations, so more of them say yes.
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Retention
Reminds past patients when they're due back and wins back the ones who stopped coming.
More appointments and more revenue at clinics HPA works with
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A single-location dental clinic
Attended appointments rose 3.4x, from 170 (May to August 2025, before HPA) to 585 (May to August 2026).
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The same single-location dental clinic
Payments collected rose 35%, from RM195,702 (May to August 2025, before HPA) to RM264,313 (May to August 2026).
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A 4-location dental group
Revenue tripled over 2 years with no increase in the ad budget.
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An aesthetic clinic
RM14,000 of ad spend returned RM38,000 in sales in 3 weeks.
How HPA was born
Before HPA, I came up in the corporate world, inside one of the fastest-growing startups in Malaysia, where everything ran on numbers. KPIs, dashboards, cost per result, being relentlessly data-driven. That was just how you operated. So when I helped out a friend who runs a dental clinic, I did the only thing I knew how to do: I looked at his numbers.
What I found stuck with me. Here was a brilliant clinician working incredibly hard, but the business was running on guesswork. And he wasn't alone. The more clinics I saw, the clearer it got: healthcare and wellness businesses had been left behind. The only real help available to them was a marketing agency to make content and run creative. Useful, but it rarely answered the question that actually matters: are more patients walking through the door?
What they'd never had access to was the discipline big corporations take for granted: a clear view of their own numbers, and the systems to act on them. So I built that for my friend first. The moment the data was on the table, the real problem was obvious. It was never reach or creative. It was conversion. Patients were already raising their hands, and they were slipping through the cracks, one slow reply and one unanswered price question at a time.
That's how HPA was born. Now we give healthcare and wellness businesses what used to be reserved for the big players: a clear view of their numbers, and the system to turn the patients they already pay for into booked, treated revenue. So you stop guessing, stop letting enquiries slip away, and finally see exactly what every ringgit of marketing brings back.
Alex Hii
Alex Hii, Founder of HPA
We're always upskilling.
Healthcare moves fast, and we move with it. We're constantly upskilling, investing in the latest methodologies and tools, so the businesses we serve get advice that's ahead of the market, not behind it.
You'll find us at the industry's biggest events, from the Align Southeast Asia Forum, the leading Invisalign gathering, to the Malaysia International Dental Show. We're always figuring out how to serve the dental industry better, because the more we understand it, the more we grow the people in it.
Our mission
To make Revenue Operations the standard for how every healthcare and wellness business in Malaysia grows.
What we believe
Every healthcare business deserves the technology and the reporting layer to win in a brutally competitive, price-conscious market, where every ringgit a client invests has to come back.
What we stand for.
We go above and beyond
We do what it takes to win for a client. That doesn't mean living at our desks; it means when something matters, we show up for it, fully.
We win together
When a client grows, the whole team shares in it. We take on work where everyone comes out ahead, or we don't take it on.
People before transactions
We look after our team and our clients like people, not line items. The relationships tend to outlast the contracts, and a lot of them turn into real friendships.
The numbers tell the truth
We lead with data, even when it's uncomfortable. It's how we protect every ringgit a client invests, and how we hold ourselves to account.
Results matter. People matter more.
We're proud of the numbers. But ask anyone here what they love about this work and they won't lead with the numbers. They'll talk about the people: the owners who started as clients and became friends, the trips, the courts, the dinners, the wins we celebrate together. We work with our clients until they're partners, and more often than not, friends.
The team behind the numbers.
We're a small team by design. Everyone here is a specialist in what they do, senior enough to own their craft and close enough to treat your revenue like their own. No account managers passing you along, just the people doing the work.
Run a clinic? Find out where your patients slip away.
Your Revenue Health Score takes 2 minutes. In the demo, you watch one enquiry become a paid patient.
Want to work at HPA? See the roles on the careers page.